opportunity assessment plan (not a business plan)

• shorter, focusing on opportunity instead of venture

• does not include financial statement

• basis for making decision to act on an opportunity or wait until another better opportunity comes along

  → determines profitability of a product/service idea

  • profitability means degree to which a business or activity yields profit or financial gain

  →composed of 4 segments

  1. description of idea and its competition
  2. assessment of domestic and international market
  3. assessment of entrepreneur and team
  4. discussion of steps needed to make idea a viable business

information sources:

• training, mentorship, consulting
• web-based, search engines
• industry and market databases
• government resources
• trade associations and publications

international entrepreneurships:

• process of conducting business activities across national boundaries
  • exporting, licensing or opening a sales office in another country
• international versus domestic entrepreneurship