• [ ] find your purpose
• [ ] mission & vision
• [ ] core values
• [ ] goals
• [ ] hero product
• [ ] emotional connection
• [ ] brand storytelling
• [ ] brand personality
• [ ] unique selling point
• [ ] carving out your niche
• [ ] differentiating your brand
• [ ] research your industry
• [ ] ask your community
• [ ] dream client persona
• [ ] demographic
• [ ] psychographic
• [ ] 4 types of customers
• [ ] client welcome guide
• [ ] prices & service guide
• [ ] prices & product guide